Global success story slips through Dragons' grasp

A Scottish entrepreneur who entered the Dragons' Den (Sunday, Sept 4th) has joined the ranks of success stories that got away.

Alison Grieve, from Edinburgh, is a multi award-winning inventor on a mission to change the way the world holds things. On Sunday night she presented the Dragons with her most recent product, the G-Hold: an ergonomic holder that attaches to tablets and other devices, enabling users to comfortably and securely hold their mobile technology.

The Dragons declared themselves 'out', but Alison has watched the sales flood in, bringing in revenue of £150,000 since filming took place, double the amount she had looked to raise in the Den. Her company has scaled up rapidly, moving to larger premises in August and increasing its assembly team, based in Scotland, to produce the 10,000 G-Holds required monthly to meet demand. The growth stems partly from the product's success on the Home Shopping Network (HSN) in the US, but also from large tablet rollouts in education, healthcare and corporate sectors.

"I am very grateful to have experienced the Den and would do it all again," Alison said. "Of course, it's much easier to say that from the context of our recent successes but having been on this journey for seven years, I knew I would take positives away from meeting the Dragons regardless of what happened next."

Alison first started developing patented 'handholding' technology in 2010 for the foodservice industry, launching a range of non-toppling trays, branded Safetray. A former waitress, Alison came up with her first invention after witnessing a spectacular accident involving a tray of champagne glasses toppling over at an important function.

"Our mission has always been to broaden the use of our handholding technology across multiple industries and applications. Once we had proven our concept, we saw a massive opportunity to develop new technology for mobile devices. And with almost a billion tablets having shipped since the launch of the first iPad, we are now reaping the rewards of that decision."

The ergonomic benefits of the G-Hold have been validated by various muscular skeletal experts:

"The last few years have seen a significant rise in the number of kids with neck and back pain, which clinicians increasingly put down to the use of hand-held devices," explains Gavin Routledge, Vice Patron of the British School of Osteopathy. "The G-Hold design ensures that it massively reduces the strain on neck, shoulder, arm and hand; making for pain-free use of tablets."

The G-Hold is already being used across 100 schools in Aberdeenshire, Apple Distinguished Programme CalStateTEACH and most recently tech solution company XMA, feeding into the Scottish Government National Framework for Tablet Devices in Education. The company anticipates G-Holds fast becoming a standard part of the tablet tool kits provided across Scottish schools and further afield.

Aside from its health benefits, the brand has also been growing in 'cool factor' with celebrity users including former Gadget Show presenter Suzi Perry, Grammy award winning Gregory Porter, Scotland’s rugby team coaches and physios and sports presenter Lee McKenzie.

Alison is currently in Berlin at the IFA consumer electronics trade fair and intends to capitalise on the rise of augmented reality (AR), with games such as Pokémon Go and 360 degree videos creating greater need for handholding technology.

"My prediction is that AR will soon be a part of everyday tablet usage, particularly in education where traditional text books can come alive, engaging children in learning like never before. The G-Hold supports that experience physically, comfortably placing the whole world in your hand."

The G-Hold is available for sale online and in various retail outlets in the UK, Europe and the US. More information about Alison and the product can be found at

Issued by Pagoda Porter Novelli on behalf of G-Hold. Media Contact: Barbara Fraser on 0131 556 0770,

Posted on September 4, 2016 and filed under Press, Television.

Safetray Products has the Edge

We are thrilled to announce that last night, after the final round of an intensive selection process, Safetray Products won a ScotEdge award, including funding of £31,000 for our new product, the G-Hold. Safetray was one of 16 winning companies, chosen from over 190 applicants. Yesterday 21 companies pitched in front of a distinguished panel of judges, chaired by Sir Tom Hunter, with our CEO and inventor Alison Grieve following host Carol Smillie to kick off proceedings first thing in the morning. After some tough questions from the panel, it was a nervous wait until the evening ceremony to find out that we had won.

Thankfully we were able to spend the day watching the brilliant pitches by all the other companies, and being inspired by the drive, talent and innovation on display. It was an incredibly strong group, and we didn't envy the judges when it came to decision time. We've never been more excited to be a part of the Scottish business community, and to take advantage of the mentoring and support on offer to us as winners.

Visit for more details of the competition and the latest news.

Posted on December 11, 2014 .

Safetray's US patent is granted

The US patent office has judged Safetray to be "a new and useful invention", and has granted us a patent for America. Here's a first look at the rather handsome document, below.

Posted on October 7, 2014 .

Safetray finds a new home

Those of you who live in Edinburgh may have noticed a familiar black-and-white logo appearing beside the door of this iconic turret in the churchyard of St Cuthbert's, on the corner of Lothian Road and Princes Street. We have indeed moved, and are loving our unusual new location.

The Watchtower was built in the early 19th century to deter grave robbers such as Burke and Hare, and it seems to have worked as we haven't seen any grave robbers about the place yet. When we saw its devastating curves, we couldn't resist the opportunity to have our office in a building as round as a Safetray.


Our new postal address is as follows:

Safetray Products Ltd

The Watchtower

7A Lothian Road



Posted on April 28, 2014 .

Update: Safetray on Reporting Scotland - latest on patent law

A brief update on the parliamentary debate over where Scottish patent law cases should be heard. CEO and inventor Alison Grieve was interviewed by David Henderson on a previous show, and here you can see lots of footage of the Safetray in action.

Parliament has decided that Scottish patent cases can be heard in Scotland under new EU rules, which was a matter of concern for Scots inventors like Alison, as well as businesses and lawyers. Huge thanks again to Le Monde Edinburgh, who hosted the interview.

Le Monde:

Posted on March 13, 2014 .

5 Curious Ways to Celebrate a Kickstarter Success

In case you missed it, Safetray smashed its Kickstarter goal of £10,000, raising just over £13,000 towards getting the G-Hold into production. Our CEO and inventor, Alison Grieve, came up with five curious ways to celebrate...

#5 Party Like an Animal

#4 Get Down with the Kids

#3 Party with a New Invention

#2 Vintage Swimsuit Streak

#1 Random Acts of Kindness

Which is your favourite? We rather like the vintage swimsuit, ourselves.


Posted on March 11, 2014 .

Banzai! It's Safetray's 16" big brother


We like big trays and we cannot lie...

For those of you who like them large, Safetray is now available in 16" as well as the original 14" size. But even though the new tray is bigger, you still get the same security from our retractable clip, which slips between your fingers for discreet and elegant service. Power and grace: Safetrays and sumo wrestlers have a lot in common.


Contact your local Safetray distributor to find out more about our 16" and 14" Safetrays - visit for the full list.

Posted on October 7, 2013 .

Safetray nominated for an Accenture Innovation Award


Safetray is up for an Accenture Innovation Award in the Netherlands.

If you love Safetray as much as we do, please follow this link and share on Twitter, LinkedIn and/or Facebook. The more votes we get, the closer we get to winning a 40,000€ advertising budget for the Dutch market.

The text below reads:

"The stable and secure solution for working with a tray without it falling! Safetray is an easy, fast, durable, stackable tray with built-in protection against the tipping of glassware. This is to avoid the danger and the costs that go along with a full tray falling."

Posted on July 24, 2013 .

Safetray hier Bestellen!

A German visitor to our shores managed to capture George IV on his Safetray on Edinburgh's George Street.


This encounter between Deutschland and Safetray's hometown makes it the perfect time to announce our new German language website, Our German customers can now order directly online, as well as find out more about our tremendous trays.

Posted on June 11, 2013 .

Safetray in Chicago


Here's a very happy waiter using his Safetray on the terrace outside the Hyatt Regency at McCormick Place, Chicago. Safetray has been on the San Jamar booth at the NRA show all weekend, and attracting lots of attention.


The show runs until the 21st May, so there's still time to get down there and see the 14" and new 16" trays in action.

Safetray was also the tray of choice at The Southern on Chicago's W North Avenue, serving up canapes at San Jamar's exclusive launch event.

Posted on May 20, 2013 .

Safetray's theatrical debut

Here's how not to serve food on a TV commercial:

Poor Joe Pantoliano, aka Ralphie from The Sopranos, gets a whole load of food down his back when this waitress loses control of her tray. Cue time wasted cleaning up the actors, continuity issues with costumes and the expense of crew standing around doing nothing.

That's why when Pitlochry Festival Theatre started planning their production of Hello Dolly! they realised that they didn't want their actors covered in food and drinks by dancing waiters, and they decided to use Safetrays. To see our Safetrays in the theatre, darling, book your tickets here for Hello Dolly! which runs from 24th May to 19th October 2013.

Posted on May 10, 2013 .