Safetray featured in Business Comment magazine

Safetray was featured in the August/September issue of Business Comment magazine, with CEO Alison Grieve talking about Business Gateway.


"A recent example of an Edinburgh business that has benefited from Business Gateway support is that of Safetray Ltd (, a young company producing a non-topple drinks tray that has secured deals to supply to two of America's largest food service companies and a renowned hotel with its innovative product.Sodexo USA, Compass Group USA and Four Seasons Hotel, Las Vegas were among the first to purchase the Safetray, a non-topple drinks tray invented by Alison Grieve, who came up witth the idea for the product after a tray of champagne worth hundreds of pounds toppled over at an event she had organised. Speaking about the major order, she said: "Securing orders with such leading names in the hospitality industry highlights how innovative the product is. The orders have also sparked interest in the product from across the globe. It's amazing to think that a product made by a small Scottish company will be used in places such as Alaska, San Francisco and New York."

John Hughes, Business Adviser, Business Gateway Edinburgh, said: "When Alison first came to us we immediately knew that her product had the potential to take the hospitality market by storm. We've supported the business through one-to-one advice, via our workshop programme and introduced Alison to other specialist agencies, all of which has helped turn her idea into a marketable product in a short period of time."

Speaking about the support offered, Alison said: "Business Gateway has supported me every step of the way - from ensuring my business plan was robust to helping me with the latest investment round. My adviser put me in touch with Scottish Enterprise, whose market research highlighted that the US was going to be the product's biggest market, with 60% of their top 100 bars providing VIP table service areas. This focused my attention on cracking North America first."

She added: "We are a classic Business Gateway story, in that we needed to develop intellectual property and it helped us secure a grant to do that; we needed to expand and so it put us in touch with the SDI; and now, with only one in 20 companies successful in an investment round, its support has helped us to secure finance. In terms of economic development, Business Gateway has done its job. We are now about to take on two new members of staff, with a further two later in 2012, and we're grateful for the help."

Posted on August 1, 2012 .