Safetray featured in Dutch magazine Proost


Safetray is a featured product in cool Dutch hospitality magazine Proost.


Proost (which means Cheers) focuses on the cutting edge of the Dutch bar and restaurant scene, so of course Safetray is one of their favourite things. Safetray is available to buy in the Netherlands from RET Company - you can call them on +31 (0) 641 390 039 or visit their website here.

Posted on September 10, 2013 .

Safetray nominated for an Accenture Innovation Award


Safetray is up for an Accenture Innovation Award in the Netherlands.

If you love Safetray as much as we do, please follow this link and share on Twitter, LinkedIn and/or Facebook. The more votes we get, the closer we get to winning a 40,000€ advertising budget for the Dutch market.

The text below reads:

"The stable and secure solution for working with a tray without it falling! Safetray is an easy, fast, durable, stackable tray with built-in protection against the tipping of glassware. This is to avoid the danger and the costs that go along with a full tray falling."

Posted on July 24, 2013 .

Safetray hier Bestellen!

A German visitor to our shores managed to capture George IV on his Safetray on Edinburgh's George Street.


This encounter between Deutschland and Safetray's hometown makes it the perfect time to announce our new German language website, Our German customers can now order directly online, as well as find out more about our tremendous trays.

Posted on June 11, 2013 .

Dutch courage with Safetray

Safetray has received a five star review from Netherlands hospitality site Horeca Trends.


You can see the full review here, which, roughly translated, says:

"Sometimes a server in a restaurant drops a tray accidentally and knocks over all the drinks. With the 'Safetray' this will not happen again soon. There is an 'All-important clip' placed under the 'Safetray' which will easily support your fingers, so the tray will be much more stable. A useful gadget for restaurants!"

We also had the following lovely testimonial from Theater aan de Parade, Hertogenbosch:

"I ordered several online because we work a lot with new catering staff. Positive reactions and we have seen a reduced number of wasted drinks only one month after purchase!"

Customers in the Netherlands can order their Safetrays online here:

Posted on June 5, 2013 .

Safetray in Chicago


Here's a very happy waiter using his Safetray on the terrace outside the Hyatt Regency at McCormick Place, Chicago. Safetray has been on the San Jamar booth at the NRA show all weekend, and attracting lots of attention.


The show runs until the 21st May, so there's still time to get down there and see the 14" and new 16" trays in action.

Safetray was also the tray of choice at The Southern on Chicago's W North Avenue, serving up canapes at San Jamar's exclusive launch event.

Posted on May 20, 2013 .

Safetray's theatrical debut

Here's how not to serve food on a TV commercial:

Poor Joe Pantoliano, aka Ralphie from The Sopranos, gets a whole load of food down his back when this waitress loses control of her tray. Cue time wasted cleaning up the actors, continuity issues with costumes and the expense of crew standing around doing nothing.

That's why when Pitlochry Festival Theatre started planning their production of Hello Dolly! they realised that they didn't want their actors covered in food and drinks by dancing waiters, and they decided to use Safetrays. To see our Safetrays in the theatre, darling, book your tickets here for Hello Dolly! which runs from 24th May to 19th October 2013.

Posted on May 10, 2013 .

Safetray featured in Publican's Morning Advertiser

Safetray undertook a survey recently to find out people's attitudes to table service, and the Publican's Morning Advertiser wrote about the results.


Pub table service enjoyed by 80% of diners

More than 66% of customers would order more drinks through table service than ordering at the bar.

Read more here

Posted on April 19, 2013 .

Globetrotting with Safetray


Our Safetrays are off on tour without us, and heading to lots of new and exotic places. This month we've had trays winging their way to Italy, Armenia, Russia, Mexico, the Czech Republic, Austria and all over Germany.

Our new Austrian distributor is Theodor R. Rist Company, and you can order from them on +43 (0)166 797 710 or visit their website at

Details of more distributors in all corners of the globe will be coming soon, so make sure you check back for more details.

One more day to go at Gulfood


Tomorrow is Safetray's last day at Gulfood, stand E3-33 in hall 3, so make sure you come along and say hello. If you'd like to arrange a meeting, call us on +44 7983 539370 or email Follow along with us on Twitter - look out for the hashtags #safetrayontour and #ivegotthewholeworldonmytray - or like us on Facebook for all the latest news and events.

Posted on February 27, 2013 .

Safetray CEO's Brazilian trade mission


CEO Alison Grieve travelled to Brazil last year with a Santander trade mission, where she explored this rapidly-growing market and met with potential customers and contacts. Santander recently featured her on their Breakthrough Programme's website here. Read the full story below.

Brazil Trade Mission: Safetray
For the inventor and manufacturer of the patented Safetray, gaining first-hand market intelligence on Brazil was invaluable.

As inventor of the patented Safetray – a tray that stays soundly and helpfully attached to the server’s hand, thanks to a retractable clip on the underside – Alison Grieve is continually looking for new markets. Having spent two years developing her product and establishing it in the US, the Middle East and Australia, Alison, who is also the company’s CEO, wanted to secure the future of her business and build on some important early gains. “We had some significant wins,” she says. “We sold a license to San Jamar, a leading US food service business, to manufacture and sell the Safetray in the US and Canada. For all other territories, we manufacture and distribute the product ourselves from the factory in Scotland. But the San Jamar license enhances credibility and provides another revenue stream.”

While South America and Brazil in particular had not featured on her early business plans, Alison still recognised the possibilities they offered. The market has similarities to the Middle East, where Safetray has made significant inroads into the hotel and hospitality sector. “We had also just gone through an exercise to establish patents in different countries, including Brazil,” she says. “We knew there were massive opportunities in South America, but had no real idea how you would go about making a first approach into a market like Brazil.”


For Alison, everything about the Breakthrough trade mission to Brazil was helpful. Networking with entrepreneurs from the other companies on the trip meant delegates could exchange notes on their experiences. “The group was completely varied,” says Alison. “A lot of the companies were more developed than ours and were at a later stage than us. That in itself was inspiring.”

“We now have a really good understanding of Brazil and what we would need to do to make it work. We have made contacts there and so we are significantly ahead.” Alison Grieve, CEO Safetray Products Ltd.

While in Brazil, the various experts she met – tax accountants, lawyers and logistics specialists – were a source of invaluable market intelligence. “You hear a lot about the potential of Brazil,” she says. “Sometimes the best learning you can have is actually not to commercialise in a country. You do have to look at the complexities and work out whether you have the resources to penetrate a market like Brazil.”

Potential buyers

Safetray attracted interest from the Marriott, where delegates were staying in Rio de Janeiro, as well as potential buyers they met in São Paulo. “It is a question of understanding how we might fulfil those orders,” says Alison. “The import taxation is just so high that it might make the product price disproportionately high. But at least we know that there is interest, and we know there are opportunities.”

Brazil itself may not be a realistic short-term prospect for Safetray, but exporting to South America is definitely part of Alison’s plan for the next three years. It could be that the company will work to establish itself in neighbouring countries and export via those.

Alison believes export success must be grounded in thorough research. “I think you have to be quite careful as a small company,” she says. “We now have a really good understanding of Brazil and what we would need to do to make it work. We have made contacts there and so we are significantly ahead. We haven’t entered any overseas market without visiting, attending trade shows and putting considerable groundwork and research into that effort. With a little entrepreneurial skill and problem solving, we should get over the hurdles.”

Posted on February 19, 2013 .

Safetray hits Gulfood


The next stop of Safetray on Tour is Gulfood, where you'll find us in Hall 3 on stand E3-33, 25-28 February, Dubai World Trade Centre.

If you want to see the Safetrays in action in the UAE, iconic beachside hotspot Barasti at the Le Méridien Mina Seyahi Beach Resort & Marina is top of the list.

To order Safetrays, contact Truebell on +971 653 4211 or visit the website here.


Posted on January 31, 2013 .

Feel the Burns


"Inspiring bold John Barleycorn!
What dangers thou canst make us scorn!"

It's Burns Night, when we celebrate the Bard by eating haggis and raising a glass of whisky in toast to Scots everywhere. Being a Scottish inventor and manufacturer, our CEO Alison Grieve couldn't resist catching our national poet on her Safetray when she saw him in Treasury Gardens, Melbourne.

Loyal Scots (and everyone else) in Melbourne can buy their Safetrays from Chef 's Hat, tel: +61 (0) 396 821 4418 or order online here.

Those closer to home can order from Bunzl Lockhart, tel: +44 (0) 370 167 8678 or visit the website here or from FH Stores, tel:+44 (0) 146 322 2765 or visit their website here.

Posted on January 25, 2013 .

The best Dubai hotels choose Safetray


Tripadvisor has just announced their Traveller's Choice 2013 top 25 hotels in the United Arab Emirates, and Safetray is already in five of them, and in a futher five sister hotels of those selected. Come and see us at Gulfood on 25-28 February, Hall 3, stand E3-33, to find out why.

See the final list here, and get your Gulfood tickets here.

If you'd like to organise a meeting in advance of the show, contact Anna Wilkie on +44 (0) 798 353 9367 or email To order today in the UAE, call our distributor Truebell on +971 653 4211.

Posted on January 17, 2013 .

Safetray CEO to speak at Scottish International Trade Network event


Safetray CEO Alison Grieve will be speaking at the Scottish International Trade Network (SITNet) event on Thursday 24th January.

The focus of the evening's talks will be on licensing in the USA, with Alison speaking about negotiating Safetray's licensing agreement with San Jamar Chef Revival. Alison invented the Safetray after witnessing a tray laden with champagne toppling over at an important function and recognising that this was an embarrassing, costly and potentially dangerous situation. Since its invention in 2009, the Safetray has been enthusiastically welcomed by the hospitality industry around the world.

Ian Murphy, Director, Innovi Business Growth will speak about licensing as a route to international markets.

Ian has 27 years’ experience of successfully negotiating licences for IP in a number of fields including aircraft cockpit displays, genetics, musical instruments, silicon chips and power generators. Ian provides advice and support to companies who wish to explore licensing as a potential route to international markets. Ian will share some key lessons based on his experience.

Event: Licensing as a route to market - Focus on the USA
Date: Thursday 24th January 2013, 18.00-20.00 hours
Topic: HSBC, 76 Hanover Street, Edinburgh, EH2 1EL

Tickets are available here

Posted on January 14, 2013 .

New year, new horizons


Team Safetray are off again around the world to see our Safetrays in action, reunite with our favourite customers and to meet plenty more. In the next couple of months, we'll be visiting the following shows:

SIRHA, 26-30 January, Eurexpo Lyon, France

NAFEM, 7-9 February, Orange County Convention Center, Orlando, USA

Gulfood, 25-28 February, Dubai World Trade Centre, UAE

Internorga, 8-13 March, Congress Center Hamburg, Germany

Picture credit here

Posted on January 10, 2013 .

Safetray's starring role at the Glasgow Restaurant Awards 2012

The moves were Sexy and he Knew It when chair of the Glasgow Restaurant Association Ryan James took to the stage at the Citizens Theatre to dance to the LMFAO hit. Since he knew his backing dancers would be working their trays hard at yesterday's Glasgow Restaurant Awards ceremony, he chose Safetrays to add a touch of flair - as well as safety - to proceedings.

Click below for a gallery of images from the event on the website, and click the link below for more info on all the winners.


The Glasgow Restaurant Awards 2012 celebrated the best in fine dining across the city.

Nominated by the public, each finalist restaurant was visited by a secret industry judge, before a panel of judges visited each category winner in order to identify the restaurant of the year.

The much anticipated event revealed Amarone, in the city’s Nelson Mandela Place, as Glasgow’s best restaurant.

Other winners included La Vita in George Square, who scooped the family restaurant of the year and Lychee Oriental who were named best newcomers.

This year’s awards were bigger and better with over 40 finalists up for the 19 award categories.

Councillor Gordon Matheson, leader of Glasgow City Council and chairman of Glasgow City Marketing Bureau (GCMB), said: "Congratulations to all of the GRA award winners at what has been a fantastic celebration of Glasgow’s exceptional culinary standard.

"I had the honour of presenting the GCMB sponsored award for Best Use of Social Media, which went to Arisaig."

    IN PICTURES: All the photographs from the glitzy awards

The winners on the night were:

    Posh – Brian Maule at Chardon D’or.

    Smart But Casual – Amarone.

    Casual - Art Lovers Café At House For An Art Lover.

    Family Restaurant of The Year - La Vita George Square.

    Non European - Sapporo Teppanyaki.

    Best Newcomer - Lychee Oriental.

    Best Breakfast - Café Gandolfi.

    Best Italian - La Lanterna.

    Young Chef Of The Year - Morven Gibson, Restaurant At Blythswood Square.

    5pm On-Line Users - Number 16.

    Outstanding Maitre D Of The Year - Ali Mohammed at Charcoals.

    Kitchen Porter - Peter Hynes of The Pipers’ Tryst.

    Best Use Of Social Media – Arisaig.

    Aspiring Front Of House Manager - Claire Mcculloch of the Restaurant At Blythswood Square.

    Greenest Restaurant - Cup Tea Lounge.

    Spirit Of Glasgow - Guy Cowan.

    Entrepreneurial Spirit - Maurice Taylor, Chardon Group.

    Lifetime Achievement Award - Jim and Gilly Wilson.

Posted on December 11, 2012 .